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Know what to improve
before you invest.

Business first. Technology second.

Before investing in a website, marketing or AI, clarify the outcome that matters most.

The Commercial Fact Find helps Mike Montero, Wisitech’s UK Representative, review your priorities and identify the strongest opportunity.

01 / A better starting point

What is the
Wisitech PIVOT Method™?

PIVOT is Wisitech’s business-first approach to planning and delivering digital improvements.

It starts with understanding your:

  • Objectives
  • Customers
  • Priorities

Those priorities guide any subsequent strategy, design, development or marketing work you choose to commission.

02 / Your business in context

What does the initial
review explore?

4 areas

that help us turn the information in your Commercial Fact Find into a clearer commercial direction.

The improvement that matters most

  • What prompted you to complete the Fact Find?
  • What would a worthwhile improvement look like?

We start with your desired outcome. Then we identify the benefits that can deliver it. Better enquiries. Stronger sales to higher conversions. Less repetitive work.

Why customers should choose you

  • What benefits matter most to your customers?
  • Does your offer communicate them clearly?
  • Can customers see why they should choose you?

For example, an ordering portal is a feature. Reordering without waiting for a response is the customer benefit.

Where opportunities may be getting lost

  • Are the right people finding your business?
  • Do they understand your offer?
  • What makes it difficult for them to enquire, buy or take the next step?

Your answers help identify where closer investigation may be worthwhile.

What is realistic for your business

  • Your budget
  • Timescales
  • Existing systems
  • Available resources

They help us distinguish an immediate priority from something that can wait.

A clearer priority

A better basis for deciding where to invest that may mean
improving what you already have, rather than replacing it.

03 / From information to direction

What happens
after you start?

A short, human-led path from initial context to a practical
decision.

01

You shared your business context

Your completed Commercial Fact Find gives Mike an initial view of your business, customers, challenges and priorities. It focuses on what you want to improve, not a predetermined technical solution.

02

Mike reviews your answers

Mike considers your commercial priorities, customer benefits and the areas where opportunities may be getting lost.


He may email you to clarify an answer or explore an opportunity. This helps establish where Wisitech may be able to help and what further specialist input, if any, is needed.

03

Agree a practical next step

If Wisitech can help, Mike works with the relevant specialists to assess the options. These may include a focused improvement, more detailed discovery or a proposal for delivery. 


You decide whether to proceed. Your initial PIVOT review is complimentary. Any further paid work, its scope and its cost are explained and agreed before that work begins.

You decide whether to proceed

After we have completed your free PIVOT analysis and
supplied you with our recommendations, any paid work
and costs are agreed in advance.

40+

years of hands-on
business experience

04 / Commercial guidance

UK perspective.
Specialist delivery.

Mike Montero brings more than 40 years of hands-on business experience, including running companies as an MD and CEO.
He leads the initial commercial discussions from Shropshire.

Wisitech’s team in India provides the strategy, design, development and marketing expertise required once an appropriate direction has been identified. 
Responsibilities, communication, timescales, costs and support are agreed before paid delivery begins.

05 / Good to know

Your questions,
answered.

Mike reviews your Commercial Fact Find to understand your priorities, customer benefits and where Wisitech may be able to help. He may email you for clarification. The review does not include a detailed website, SEO or marketing audit. Any further paid work and costs are agreed in advance.

That is fine. Mike may contact you to clarify anything needed before recommending a next step.

Yes. You can send Mike any relevant brief, research, quotation or supporting information for consideration alongside your Commercial Fact Find.

05 / Good to know

Ready to discuss
what matters most?

Mike is reviewing your Commercial Fact Find responses. If you would like share something else, contact him directly.

mike@wisitech.com

Shropshire, UK

Mike Montero

UK Representative | Wisitech
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